Bringing Fernando to Life
Fernando the Crocodile is the lively and mischievous brand mascot for Fernet-Branca, embodying the brand’s bold and adventurous spirit. Our team develops engaging TikTok and Instagram Reels content featuring Fernando in humorous, eye-catching scenarios designed to entertain audiences, showcase the brand’s personality, and build a strong connection with our social media community.
My role was the lead 3D artist on this project. I coordinated with creative directors on look development, ensuring the final outcome aligned with the brand’s vision.
Creative Directors: Tommy Wu, Matt Fry
Social Lead: CR Cho
3D Art: Shentong Yu, Seyeon Jeong, Yuanpeng Cheng